How to create a suitable SEO title tag (4 steps) Most people think the title tag is quite simple. You can't mess with them, right? Is it still possible to mess?
In fact, title tags have a more potential role (and SEO value) than most people know.
For example, take a look at these two title tags:
When we changed the ranking tracking title tag from the former to the latter, the following happens to natural traffic.
Natural traffic increased by 37%!
Side note: We realize that there are many variables working here. We can't say exactly that the change in the title tag is entirely due to the increase in natural traffic. But we believe that at least natural flow plays a positive role.
In this article, I will cover everything you need to know about the SEO title tag. I will also teach you to create a title tag in four steps to make it work every time. let us start.
What is the SEO title tag? (Why are they so important?)
The title tag is the HTML element used to specify the title of the page.
Here is the original form of it:
Its main responsibility is to let visitors and search engines know what they can get from the web (as short and as refined as possible).
But because the title tag is usually displayed on the search results page...
When sharing a web page or article on social media...
It is very important that the title tag can entice users to click into your article from SERPs (or elsewhere).
Here are a few reasons to explain the importance of title tags:
The first impression is important: your title tag is usually the first thing a potential visitor will notice when searching. So this is your chance to create a positive first impression;
Brand leverage: People trust brands. If you are a household name in the industry, be sure to highlight the brand name in the title tag. This will once again entice the user to click, which will lead to more traffic. (Talk later!)
Don't forget, Google (and other search engines) will look at the title tags from other sources to help understand the page.
This is why there is a slight connection between the use of keywords in the title tag and the ranking. It is very important that the title tag can entice users to click into your article from SERPs (or elsewhere).
Here are a few reasons to explain the importance of title tags:
The first impression is important: your title tag is usually the first thing a potential visitor will notice when searching. So this is your chance to create a positive first impression;
Brand leverage: People trust brands. If you are a household name in the industry, be sure to highlight the brand name in the title tag. This will once again entice the user to click, which will lead to more traffic. (Talk later!)
Don't forget, Google (and other search engines) will look at the title tags from other sources to help understand the page.
This is why there is a slight connection between the use of keywords in the title tag and the ranking. http://www.3renseo.cn/construction-of-foreign-trade-website/ http://www.3renseo.cn/cooperation-process/ http://www.3renseo.cn/anli/